Strategic marketing & sales for
real estate developers.

LUXURY RESORT, MIXED USE & MASTER PLANNED COMMUNITIES

About

a7 is a Boutique consultancy providing strategic marketing & sales EXECUTION FOR real estate developers.

Michelle Antic, principal of A7, has more than 20 years of diverse experience in real estate development, marketing & sales, including luxury resort, mixed use, and master planned communities.

“However beautiful the strategy, you should occasionally look at the results.”

– Winston Churchill

Capabilities

offering pre-development consulting, MARKETING & SALES advisement & EXECUTION, a7 WORKs AS AN EXTENSION OF YOUR TEAM from project Inception through sell-out.

With experience in luxury resort, mixed use, and master planned communities, A7 engagements range from executive advisory to embedded leadership roles. Driving full-cycle performance from pre-development planning and product design to branding, go-to-market execution, and revenue growth. Partner to developers and investors, aligning internal and external collaborators and decision-makers to accelerate absorption and optimize ROI.

Pre-Development Planning

SITE PLAN ANALYSIS
UNIT MIX & FLOOR PLANS
DESIGN ADVISEMENT
AMENITIES PROGRAMMING
MARKET RESEARCH
PRICING RECOMMENDATIONS

Marketing

BRAND POSITIONING STRATEGY
GO-TO-MARKET EXECUTION
OMNICHANNEL CAMPAIGNS
CREATIVE DELIVERABLES
SALES GALLERY & MODEL HOME DESIGN

Sales

MARKET ANALYSIS
PRICING & RELEASE STRATEGY
SALES RECRUITMENT
SALES MANAGEMENT
INVENTORY MANAGEMENT
CONTRACT PACKAGE REVIEW

PRE-DEVELOPMENT CONSULTING

Site plan analysis, unit mix and floor plan review, interior design advisement, amenities programming, options and upgrades, market research and pricing analyses.

MARKETING

End-to-end marketing execution including branding, go-to-market launch, omnichannel campaigns, placemaking, sales gallery design and model home merchandising.

SALES

Pricing and sales release strategy recommendations, sales team recruitment and management. Collaborate with and manage third-party brokers and sales teams. Contract documents and disclosure package review and DRE compliance guidance.