Customized marketing & sales solutions for
real estate developers.

URBAN & RESORT REAL ESTATE DEVELOPMENT SPECIALIST

New Construction & Conversions

About

a7 specializes in outsourced, executive-level customized marketing & sales solutions for real estate developers.

Michelle Antic, Principal of A7, is a results-driven real estate industry professional with more than 20 years of diverse, comprehensive experience in real estate development, design, marketing & sales. She has experience across a broad spectrum of product types including urban, conversions, mixed-use, luxury resort, hospitality, and master planned communities, comprised of billions in sales revenue. Michelle is also a licensed California real estate broker.

“However beautiful the strategy, you should occasionally look at the results.”

– Winston Churchill

Capabilities

offering pre-development consulting, MARKETING AND SALES SOLUTIONS, a7 WORKs AS AN EXTENSION OF YOUR TEAM from Inception through sell-out.

With experience in urban, conversions, mixed-use, luxury resort, hospitality, and master planned communities, A7 specializes in real estate development consulting, and outsourced marketing and sales management. A7 can assist with project team assemblage, including third-party brokers and sales teams. Adept at collaborating with architects, general contractors, interior designers, creative agencies, digital marketers and other industry specialists. Extensive experience harmoniously managing internal and external cross-functional teams.

With an eye for detail and well-rounded experience in all facets of real estate development, A7 is a reliable partner, always keeping clients’ best interests in mind and striving to exceed expectations and foresee potential obstacles.

Pre-Development Planning

SITE PLAN ANALYSIS
UNIT MIX & FLOOR PLANS
DESIGN ADVISEMENT
AMENITIES PROGRAMMING
MARKET RESEARCH
PRICING RECOMMENDATIONS

Marketing

STRATEGIC PLANS
BRAND POSITIONING STRATEGY
OMNICHANNEL MARKETING
CREATIVE DELIVERABLES
MODEL HOME MERCHANDISING
SALES GALLERY DESIGN

Sales

MARKET ANALYSIS
PRICING & RELEASE STRATEGY
SALES RECRUITMENT
SALES MANAGEMENT
INVENTORY MANAGEMENT
CONTRACT PACKAGE REVIEW

PRE-DEVELOPMENT CONSULTING

Site plan analysis, unit mix and floor plan review, interior design advisement including standard features and upgrades, amenities programming, market research and pricing analyses.

OUTSOURCED MARKETING MANAGEMENT

Marketing strategy and execution including budgets, branding, media campaigns, and model home merchandising. Ongoing management of internal and external teams. A7 acts as a visible extension of your team or can operate behind the scenes.

OUTSOURCED SALES MANAGEMENT

Sales release strategy and pricing recommendations, sales team recruitment and management. Collaborate with and manage third-party brokers and external sales teams. Contract documents and disclosure package review and DRE compliance guidance.